Story Brand

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Story Brand

A CHARACTER *

WHAT DO THEY WANT? Define what your ideal customers want. Make a list.

HAS A PROBLEM *

VILLIAN. Clearly define a problem your products resolve for our ideal customers.

MEETS A GUIDE *

You are the guide. How would you write a statement where you show EMPATHY for what they need solved. Also, how would you write a statement that shows you are the AUTHORITY in solving this for them.

GIVE THEM A PLAN *

Write out the PROCESS of how you solve this problem for them. List the agreements you can make with your ideal customers to alleviate their fears of doing business with you.

CALL TO ACTION *

Give them a clear direction on what to do next (how do they go to the next step with you).

THAT ENDS IN SUCCESS *

Explain to them what is going to happen if they purchase from you. What helps them avoid failure to succeed in solving their problem.

CHARACTER TRANSFORMATION *

Where did they start and where are you going to take them after they become a client with you.

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