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This is a sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies. Google some examples of other Mission Statements
Google some examples of business descriptions. NOTE: You should use this description everywhere, such as social media accounts, etc. so that everything is consistent about your brand.
Understanding the problem you're solving will help you develop a clear value proposition and marketing strategy.
This is what sets you apart from your competitors and gives customers a reason to choose your business over others.
By taking these steps, you can better understand who your target audience is and tailor your marketing efforts to meet their needs and preferences.

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